# How Trove’s Acquisition of Recurate Creates New Opportunities for Brands

## By Samantha Dersarkissian

August 13, 2024

**New Technology, Faster Launches, and More Ways to Drive Program Performance**

Trove is acquiring Recurate to strengthen our market leadership by integrating Shopify and peer-to-peer solutions into our enterprise platform. This acquisition underscores Trove’s commitment to making branded resale more accessible and supporting the launch and scale of resale programs for all brands.

**Get new ways to drive supply and re-engage customers** – In addition to our modules for [in-store trade-in. mail-in trade-in, and returns-to-resale](https://trove.com/resale-trade-in/#digital-and-store-trade-in), Trove now offers a peer-to-peer solution as an exciting new option for driving supply and re-engaging customers.

**Quickly deliver a seamless, integrated shopping experience** – Are you part of the growing wave of Shopify-based brands? Trove now offers a quick-launching app integration that brings resale inventory into your current site experience. Not on Shopify? [Book a demo](https://trove.com/contact-us/) to learn about our other easy ways to integrate with any ecommerce platform.

**Go live in as little as 4 weeks** – Get to market quickly and impactfully with pilot-friendly program components and data integrations. Our team does the heavy lifting, guiding you through every decision with tailored recommendations based on your specific business objectives. Optimize for supply, sell-through, margin, sustainability impact, and more.

**Easily turn on program components as you grow** – Trove’s configurable in-store experiences, online experiences, and Recommerce WMS give you the power to steer your program to any scale.

**Quickly deploy recommerce operations anywhere – in your warehouses or ours** – The secret to driving program growth and profitability for any program: Efficient, adaptable recommerce operations that launches quickly and scales with you. Make it happen with our SaaS-based [Recommerce WMS](https://trove.com/recommerce-operations/) and leverage the efficiency insights that come from using software that has already processed tens of millions of used items.

Whether you’re aiming to launch a new resale program or scale an existing one, get started by [scheduling a 30-minute demo](https://trove.com/recommerce-operations/) with our team.